Cayman Islands tourism department retains Aerial Communications
By Adnews Staff
The Cayman Islands Department of Tourism has retained Aerial Communications Group of Toronto as its public relations agency of record for Canada. The assignment includes media relations, the development of corporate partnerships and communications. The agency will work to increase leisure and business travel from Canada to the Cayman Islands as well as awareness of the destination. Aerial won the account in a competitive tender process.
"The Cayman Islands continues to welcome increased stay-over visitors each year, accomplishing record breaking numbers annually, but we must focus on reaching more Canadians seeking the ultimate Caribbean vacation," said Rosa Harris, the county's director of tourism. "There has been a historic affinity between the Cayman Islands and Canada which continues to make this a very important market for the destination. We look forward to bringing the Aerial team of market experts to assist in taking the Canadian strategy to the next level."