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Air Canada debuts virtual reality promotion

Air Canada of Montreal has developed a virtual reality presentation that simulates the experience of flying on one of its new Boeing 787 Dreamliner aircraft. The presentation is aimed at travel agents and potential customers. Users can explore the three cabins of the aircraft, sample the in-flight entertainment options and partake in a virtual meal in an "executive pod." The presentation also offers information on Air Canada's international route network.

The VR presentation will be available at a series of locations in Toronto as well as in London and Santiago during the month of November. The company has also produced a 360-degree video of a 787 cabin that can be accessed via the company's website.

"Air Canada is always developing new ways to enhance the customer experience and to engage partners such as the travel agent community, which plays a key role in helping our customers select the travel options best suited to them," said Duncan Bureau, vice-president of global sales at Air Canada. "Virtual reality enables us to familiarize thousands of travel agents and potential customers with Air Canada's offerings through the magic of an interactive virtual tour."

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