Missing Children Society conducts campaign
The Missing Children Society of Canada recently conducted a Halloween-themed campaign, developed by KBS Montreal. The initiative, called "Everyday Monster," is intended to raise awareness of the issue of children who are abducted by someone with whom they have a pre-existing relationship. The creative uses the image of a Halloween mask depicting composite face formed from the images of 78 convicted child abductors. The campaign includes digital video, online ads and posters.
"We created the 'Everyday Monster' to call attention to the fact that cases of missing children are not limited to strictly Amber Alerts and the stereotype of strangers driving white unmarked cargo vans," said Amanda Pick, CEO of the society. "Children are reported missing every day and those cases include vulnerable youth, endangered runaways and even being abducted by a non-custodial parent."