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Toys R Us Canada begins augmented reality promotion

Toronto-based retail chain Toys R Us Canada has begun an augmented reality promotion in advance of the holiday season. The initiative makes use of a free mobile application called "Play Chaser," is available for Android and Apple devices. Consumers can use the application to interact with branded signs in Toys R Us stores to play games and experience other augmented reality effects. Users can also collect stars that unlock additional activities.

"We've packed the holiday shopping season with unforgettable in-store play experiences and events so that kids, parents and gift-givers can enjoy the magic of a toy store while getting everything they need on their holiday wish lists," said Clint Gaudry, vice-president of marketing and store planning at ToysRUs Canada. "As Canada's toy authority, we are ready to deliver on our promise to provide an outstanding shopping experience this holiday season in every one of our stores and online."

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