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Junction Craft Brewing hires OverCat

Junction Craft Brewing of Toronto has retained OverCat of Toronto to handle the launch of its new brewery location. The 16,000 square-foot facility is located in a heritage building in the west end of the city. In addition to the brewery, it will incorporate a tap room, a retail store and an event space. OverCat will handle media and influencer relations for Junction Craft Brewing. It will also conduct a series of launch events.

"We wanted to create a place that all craft beer lovers will enjoy and want to keep coming back to," said brewery president Tom Paterson. "The new building also offers us the opportunity to host a range of events from corporate meetings to weddings."

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