Government launches Creative Canada initiative
By Adnews Staff
The Government of Canada has announced a new initiative intended to support Canadian creative industries. The effort, called "Creative Canada," is a project of the Ministry of Canadian Heritage, which describes it as the country's first strategy to strengthen the Canadian culture sector. It will seek to invest in Canadian creators and cultural entrepreneurs, to promote the discovery and distribution of Canadian content domestically and internationally, and to strengthen public broadcasting and local news.
The initiative will include $125 million in funding over a five-year period to support an export strategy for Canadian creative industries. Mélanie Joly, Minister of Canadian Heritage, will also lead a creative industry trade mission to China next spring, described by the government as the first of its kind.
"Canadians are extremely proud of our creators and creative entrepreneurs," said Joly. "Our culture plays an essential role in our economy and in building identity, pride and a shared sense of values. Canada's creative sector supports numerous high-quality jobs that help grow our middle class and support families all across the country. Through 'Creative Canada,' we will enact policies that help our creators and cultural entrepreneurs address the challenges that they are facing, and ensure that Canada's voice will be heard loud and strong on the world stage."