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Birks Group conducts London promotion

Montreal-based jewelery retailer Birks Group recently conducted a promotional initiative in London to support the launch of its products in the United Kingdom. Various Birks products will now be sold at Mappin & Webb and Goldsmiths stores in the UK. The promotion took the form of an event at Canada House in London, hosted by Birks president and CEO Jean-Christophe Bédos. At the event, a number of celebrity attendees modeled some of the company's jewelery.

"Birks Collections were well received by guests and members of the press at our launch this week," said Eva Hartling, chief marketing officer at Birks Group. "We look forward to continuing to introduce fresh collections, inspired by Birks' Canadian heritage, to customers across the UK."

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