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Pelmorex conducts national campaign for Weather Network, MeteoMedia
By Adnews Staff
Pelmorex of Oakville, ON has begun a national brand campaign in support of its The Weather Network and MétéoMédia properties. The campaign is intended to highlight the ways in which the weather information they provide can can help consumers "stay safe and more in control of their busy lives."
It comprises digital, television and billboard advertising, as well as social media materials which will run for a year in English and French. The creative encourages consumers to be prepared for weather conditions by signing-up for personalized forecasts as well as customized warnings and alerts for specific locations. It also encourages participation in the online communities of the two properties. The initiative also includes a contest component, the winner of which will receive a $1,000 Visa gift card.
"While millions of Canadians rely on The Weather Network and MétéoMédia every day for accurate forecasts, insights and analysis, many people are unaware of just how personalized they can make their weather experience," said Marni Otis, head of marketing at Pelmorex Weather Networks. "With this campaign, we want to encourage Canadians to become more weather-ready by tapping into our hyper-local forecasts, customized weather alerts, and photo and video sharing capabilities."