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SIM Group rebrands

Toronto-based film and television production company SIM Group has undertaken a rebranding initiative. The company's various divisions have been renamed under the umbrella brand Sim. According to the company, the new brand better reflects its culture and simplifies the client experience. The rebranded divisions are Bling, Chainsaw, Crossing Studios, Pixel Underground, Post FactoryNY, PS Production Services, SIM Digital and Tattersall Sound & Picture. These subsidiaries will now be promoted as four operating divisions called Sim Studios, Sim Camera, Sim Lighting & Grip and Sim Post.

"By streamlining the company names, Sim is providing clarity over its breadth and depth of services while continuing to develop and promote its dedicated award-winning talent that will continue to provide boutique support to our clients," said company CEO James Haggarty. "We are immensely proud of our foundation of entrepreneurialism and innovation, and we look forward to providing our clients with the same exceptional results, efficient processes and personalized approach they have become accustomed to but now under one banner."

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