
Boeing begins awareness campaign
Aerospace company Boeing has begun a campaign in Canada intended to raise awareness of the company's presence and economic impact in this country. The campaign will highlight the Boeing's work with 560 Canadian suppliers and the personnel employed by them, as well as its own 2,000 employees in Canada. The initiative will make use of television, radio, online audio and digital executions.
"Boeing contributes approximately $4 billion Canadian dollars annually to Canada's economic growth and development, which is nearly 14% of Canada's entire aerospace economic impact," said Kim Westenskow, managing director of Boeing Canada. "What we accomplish together benefits Canada and the entire global aerospace industry. It is a compelling story that is overdue to be told."