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Trader Corporation readies Dealer Drive application

Trader Corporation of Toronto has formed an agreement with Dealer Drive of Australia intended to streamline the process of conducting customer test drives. The new system is aimed at automotive retailers and original equipment manufacturers. According to the company, it will provide analytical services based on data collected during the test drive process. Using a mobile application, dealership staff can enter data into a tablet or smartphone during a test drive. The system also assists dealers respond to customer feedback and monitor the effectiveness of a test drive.

"Whether in-house or externally, we are constantly focused on finding the right technology solutions to solve the needs of our customers to help them to improve their businesses," said Jill Hadfield, vice-president of product commercialization at Trader. "Dealer Drive offers proven data-driven solutions that help overcome some of the challenges that dealerships face today, helping them to operate more efficiently and capitalize on more sales opportunities. Thanks to a product that revolutionizes the test drive experience, we're sure Dealer Drive will help Canadian retailers obtain similar results to those seen in other markets."

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