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Pelmorex buys Addictive Mobility

Pelmorex of Oakville, ON has acquired Addictive Mobility, a mobile data management and media buying company based in Toronto. Pelmorex will use the company's assets to improve its own digital advertising, data analytics and advertising technology services. These will include managed programmatic services focusing on mobile audiences, creative services and campaign reporting. Pelmorex operates media properties The Weather Network, MétéoMédia, and Clima, as well as a "Data Solutions" division.

"Today's acquisition strengthens our position as a mobile advertising leader in Canada, enabling us to deliver more data and deeper insights to our Canadian marketing partners," said Sam Sebastian, president and CEO of Pelmorex. "We're excited to leverage Addictive's expertise in targeting, creative development and media buying. Over the past seven years, the company's end-to-end solutions have helped marketers better understand mobile data to plan, execute and optimize programmatic advertising campaigns."

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