Outfront Media signs deal with David Foster Foundation
Out-of-home media company Outfront Media has signed an agreement with the David Foster Foundation of Victoria, BC. Under the terms of the deal, Outfront will donate the media space on 100 digital billboards in Toronto, Montreal, Calgary and Edmonton to the foundation. The space will be used to encourage Canadians to register as organ donors and to donate to the foundation, which works to support the families of children in need of organ transplants.
"We are very honored to be able to expand awareness of the David Foster Foundation and ultimately increase donations," said Brandon Newman, senior vice-president of sales at Outfront Canada. "It is incomprehensible what these families go through during these times, and to have an organization like David Foster Foundation there to help is very inspiring."