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Benefit Cosmetics readies National Brow Day promotion

Toronto-based Benefit Cosmetics is preparing a promotion called "National Brow Day" to promote its eyebrow waxing services. On Oct. 2, the company will offer a 75% discount on brow waxes at its 40 Benefit BrowBars at Sephora locations nationally. The company will also offer extended operating hours on that day. The offer is being promoted with social media activities.

"Taking care of your brows in a beauty routine has become as expected as taking care of your skin," said Jane Nugent, vice-president of merchandising at Sephora Canada. "Over the past three years, we have seen an explosion in the brow category from innovative brow products. Benefit Brow Services, offered exclusively through Sephora stores, is a much loved service by our clients and we are excited about this partnership."

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