Penningtons conducts dance promotion in Toronto
Montreal-based clothing retail chain Penningtons recently conducted a street promotion in Toronto to promote its new line of denim fashions. The event took place at the intersection of Yonge St. and Eglinton Ave. and consisted of an unannounced performance by dance company Pretty Big Movement, accompanied by a group of Toronto-based body positive activists. According to the company, the initiative was an effort to counter "the stigmas society still holds against curvy women." Live streaming video of the performance was carried on the brand's Facebook page. The event was part of the Pennington's ongoing "I Won't Compromise" campaign, which also includes television advertising.