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SheKnows Media signs representation deal with Ideon
By Adnews Staff
SheKnows Media of Arizona has signed a Canadian advertising sales representation agreement with Ideon Media of Toronto. Ideon will be the exclusive sales representative for Canadian advertising on online properties including SheKnows.com, HelloFlo.com, StyleCaster.com and BlogHer.com. According to the company, these sites attract approximately 5.5 million Canadian visitors per month. The sites specialize in lifestyle content aimed primarily at women.
"Working with SheKnows is a natural fit as our two companies share many synergies in terms of products and services, including custom branded content and influencer execution," said Michael Giles, senior vice-president of sales and business development at Ideon Media. "Partnering with SheKnows Media catapults Ideon's women and parenting division to reach an astounding nine million women per month, making us one of the leading publishers in the Canadian women's space."