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M&M Food Market retains Media Profile

M&M Food Market of Toronto has hired Media Profile to handle public relations and communications related to its rebranding initiative. The new branding will be accompanied by a new selection of products and retail design. The initiative will make use of the tagline, "Real food for real life." Media Profile will also develop a corporate social responsibility program for M&M.

"Media Profile demonstrated passion for our brand, a deep understanding of our customers and, of course, the skill and experience that will help us meaningfully connect with Canadians," said Andy O'Brien, CEO of M&M Food Market. "We are an entirely new company with a new name, brand, modernized stores and a health-conscious product line. The road ahead will be exciting and we're looking forward to having Media Profile as part of our team."

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