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ReMax debuts new branding

Real estate company ReMax has undertaken a rebranding initiative for the first time in the 44-year history of the firm. The company's hot air balloon logo has been redesigned to be brighter and more modern, while its accompanying word marks have also been updated. The new branding will appear on yard signs, offices, and digital and out-of-home advertising.

"Over three-quarters of Canadians between the ages of 18 and 34 indicated they are planning to buy a home in the next 5-10 years, highlighting the key role they are likely to play in the Canadian market in the years to come," said Elton Ash, regional vice-president at ReMax of western Canada. "At the same time, real estate tools and technologies have drastically changed the way we help people buy and sell houses. The refreshed brand is in line with these demographic shifts and industry advancements and underscores our continued dedication to position ReMax agents as industry leaders for the home buyers and sellers of today and tomorrow."

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