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LP/AD gains Tabasco account

Food distribution company C.W. Shasky has retained LP/AD of Toronto as digital agency in Canada for the Tabasco condiment brand. C.W. Shasky is the distributor and marketer of Tabasco products to food service and industrial customers in Canada. The assignment includes the development of digital strategy and content for the brand, as well as social media activities and the management of its online properties.

"Tabasco is one of the original heritage brands, in business for nearly 150 years," said Daryl Lunney, vice-president of marketing and business development at C.W. Shasky. "LP/AD have both the big brand experience and understanding of content strategy that we felt was needed to help us introduce new touchpoints and drive this business across Canada."

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