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Astral Out of Home installs new billboards at Toronto airport
Astral Out of Home has installed two new large-format digital billboards at Toronto Pearson International Airport. The structures measure 18-by-60 and 14-by-48 feet respectively. They are designed to resemble the tail section of an aircraft. Both will provide information about the airport to consumers as well as advertising. Upcoming advertisers to use the screens will include Nestlé, Tim Horton's, West Jet, and Fan Expo. Astral Out of Home, which is a division of Bell Media, became the exclusive out-of-home media operator of the airport last year.
"Brands can finally capture the attention of consumers in and around the country's largest airport with these new digital structures," said Debbie Drutz, vice-president of sales at Astral Out of Home. "Their unique design and stature are a great addition to our growing number of digital faces in an area that delivers the largest daily circulation yet."