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General Mills conducts Pizza Pops campaign

By Adnews Staff

General Mills Canada has begun an online campaign for its Pillsbury Pizza Pops snack food called "Weird Good." Developed by Cossette, the campaign consists of a series of online videos depicting celebrations of "weirdness." The videos will run as YouTube pre-roll ads and on the brand's social media pages. The eight-week initiative is aimed primarily at millennial-aged consumers.

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