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The Winning Combination retains Bicom Communications

The Winning Combination, a health supplement company based in Winnipeg, has retained Bicom Communications of Montreal has its communications agency of record. The assignment includes media relations and influencer activities primarily intended to raise awareness of the company's Kaizen Naturals product line.

"We're thrilled to partner with Bicom and have them as an extension of our team," said Shazad Bukhari, CEO of The Winning Combination. "As we look to get Kaizen products in the hands of people who lead an active lifestyle, we know that Bicom has the strategic direction, creative ideas and relationships to get us to the next level."

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