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Toys R Us hires Cineplex Digital Media
By Adnews Staff
Retail chain Toys R Us has hired Cineplex Digital Media of Toronto to install an in-store digital signage and kiosk system at a new concept store in Langley, BC. The system will allow consumers to browse in-stock products as well as all products available from the company. The four kiosks will offer videos and product information, as well as the option to complete a purchase immediately and pick up their purchase at the front of the store or arrange a delivery. Other elements of the system will include a two-by-two grid of 55-inch LCD screens, as well as six 18-inch digital displays. Cineplex will also handle content creation and management for the system.
"Our Langley store is the evolution of our digital future," said Clint Gaudry, vice-president of marketing and store planning at Toys R Us. "The new integrated network elevates the shopping experience and makes it easier for customers to locate the products they are looking for, gain in-depth information and make their purchases directly from a number of kiosks located throughout the store."