Please login to continue



Adnews offers non-subscribers free access to one story per month.

Subscribe for unrestricted access to our content.

Forgot your login or password? Click here.

East Side Mario's conducts Pasta Pass promotion

Restaurant chain East Side Mario's recently conducted a promotion called "Every Day Pasta Passes." During the initiative, consumers were invited to sign-up for the promotion online. Those who did received a link at which the first 150 visitors could purchase the Pasta Pass on July 1. The $100 pass can be redeemed for pasta, soup or salad and garlic bread every day for two months. According to the company, the passes have a retail value of $1,000 and sold out in less than two minutes.

The promotion was developed in-house by parent company Cara Operations, supported by media relations from Cowan & Company.

"This is a very big year for Canada so we wanted to offer a once-in-150-years deal to celebrate it," said Sean Dennehy, director of marketing at East Side Mario's. "Worth more than $1,000, we knew the 'Every Day Pasta Pass' was an incredible deal. We just didn't realize how fast they would sell out."

« Back Next »

Related stories Comments