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Postmedia debuts

Postmedia Network of Toronto has launched a new website aimed at marketers and advertisers. Located at <>, the site offers information about the company's advertising products and services for all of Postmedia properties. It includes print and digital specifications and replaces its previous individual brand media kits. It also includes case studies concerning content marketing, search engine marketing and optimization, programmatic buying and social media activites.

The new site represents a rebranding of the company's former Postmedia Integrated Advertising division. According to the firm, the new branding is intended to reflect Postmedia's expansion of this division into a "full-service marketing services provider."

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