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UB Media joins COMB

Montreal-based out-of-home media company UB Media has joined the Canadian Out of Home Measurement Bureau. The firm specializes in advertising displays in Quebec restaurants, bars, campuses and cinemas, particularly in the Montreal area. According to the company, UB Media is the first company offering on-screen cinema advertising to be official accredited by the bureau.

"Joining COMB is an exciting opportunity for UB Media," said Michael Minicucci, president and CEO of UB Media. "We are proud to establish the first form of cinema auditing in Canada, bringing much needed transparency to this OOH vertical. COMB's quantified impressions provide us with real value for brands in any communication plan. Moreover, this research certifies UB's extensive cinema market reach in the second largest designated market area in Canada."

COMB is a national, not-for-profit organization that sets industry standards for the measurement of out-of-home advertising audiences in Canada.

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