Belairdirect conducts Roadside Stories campaign
Insurance company Belairdirect has begun an online campaign called "Roadside Stories" in support of its vehicle insurance products. The effort consists of three online videos that examine the importance of driving to Canadians and encourage drivers to share the road. The first video depicts four drivers learning to drive in a new country. The second depicts a young couple on a 19,000 km road trip. The third video depicts a collector displaying his 27 vintage and classic cars. The videos will be posted to YouTube and Facebook, as well as to a campaign website at <http://www.belairdirect.com/roadsidestories>.
"We don't just insure cars, we insure people, memories and moments," said Martine Bouthillier, marketing manager at Belairdirect. "Belairdirect recognizes that our role in Canadians' lives is to protect our drivers from the hassles of the road so they can focus on getting where they need to go. The goal of these videos is to celebrate both the diversity and resilience of Canadian drivers. We hope they will encourage the public to share their own stories and take on the road together."