Canada Goose sponsors Arctic museum gallery
Toronto-based outdoor apparel company Canada Goose has signed-on as the title sponsor of a new permanent installation at the Canadian Museum of Nature in Ottawa. The "Canada Goose Arctic Gallery" is intended to improve public understanding of the Arctic and its importance to Canada. The 8,000-square-foot installation offers a collection of multimedia presentations examining the landscapes, plants, animals and people of the Arctic. It contains 200 specimens and artefacts from the regions, as well as guided learning exhibits and other activities.
"The Arctic is a vital part of Canada's past and future," said Dani Reiss, president and CEO of Canada Goose. "It is an awe-inspiring and humbling place, a place we believe every Canadian should be able to experience. and now they can. Canada Goose's story began in the Arctic and it's the inspiration behind 60 years of making jackets that are designed to perform in the harshest environments on earth. We're honoured to be a part of this project that celebrates Canada on its 150th birthday and brings the story of the Arctic not only to Canadians, but also to the rest of the world."