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Juice Mobile signs new deal with Factual

Toronto-based mobile advertising company Juice Mobile has signed a new agreement with data company Factual of Los Angeles. Under the terms of this agreement, Factual will provide behavioral location data to Juice Mobile's programmatic advertising system Nectar. According to the company, this will allow advertisers to reach specific types of devices in "brand safe" environments when they bid on advertising space. This agreement represents an expansion of an existing deal between Factual and Juice Mobile to provide segmented data.

"Brand safety in a premium environment has always been a priority for our clients," said Paul Brousseau, president of Juice Mobile. "Being able to now integrate this data into our Nectar platform allows us to offer better targeting capabilities with confirmation on content environment. Historical behavior is one of the strongest indicators of future behavior and by using this data our clients will have the ability to implement a customer journey strategy."

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