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Konversion, Altima Group merge in North America

Montreal-based online marketing agency Konversion has undertaken a North American merger with Altima Group, a marketing and electronic commerce firm based in France. The merged entity will operate offices in New York and Montreal. It will offer services including digital strategy, e-commerce consulting, media management, search engine optimizations, content marketing, analytics and design. The founders and partners of the two agencies will remain partners in the new entity. Its clients will include L'Oreal, Club Med, Salomon, ING Direct, Axa, Sephora and others.

Altima Group also operates office in Paris, Lille, Lyon, Shanghai, Beijing and Moscow. According to the company, the merger will expand its North American presence and increase its international capabilities.

"Beyond representing a beautiful union for both companies, it is also and above all a human encounter and mutual trust that motivates us today," said Yves Delcourte, a partner at Altima North America. "We are confident that the expertise and the combined talents of our teams will enable us to help brands overcome their online challenges, both in the present and in the future."

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