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Tuxedo has rebrands as Tux

Montreal-based creative agency Tuxedo has rebranded itself as Tux. According to the firm, the new branding is intended to reflect the diversification of its services from a specialization in beauty and fashion clients to include food services, consumer electronics, fitness, beverages, education, retailing and automotive advertising. The rebranding includes a new logo, an online video and a redesigned website at <>.

"We're a fearless creative partner," said agency president Dominic Tremblay. "We've never been afraid to take on the toughest business challenges or to ask the difficult questions that uncover insights rooted in an undeniable human truth. We have a relentless commitment to our craft, whether we're expressing our creativity through photo, video, film or environmental design. We literally structured ourselves differently, with a production studio at the heart of our work space, so that we could produce all this in-house."

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