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Birks Group hires Cowan & Company

Montreal-based jewelery retailer Birks Group has retained Cowan & Company of Toronto as its public relations agency in Canada. The firm will work to raise awareness of the Birks brand. According to Cowan, the agency gained the account on the strength of the work it has done for clients including L'Oréal Paris Canada, Lancôme, Cara Operations and Jamieson Wellness.

In related news, Birks has appointed Geraldine Eckert to the position of senior manager of public relations. She was previously manager of media relations for Chanel in Canada.

"As Birks Group enters a new phase in the development of its brand activities, including a focus on growing the Birks brand in Canada and at the international level, we are pleased to be supported by talented resources, in-house and externally, who will help us deliver on our ambitious visibility and growth objectives," said Eva Hartling, chief marketing officer at Birks Group. "We are thrilled that Cowan & Company will be helping us spread awareness for our company and brand at the Canadian level, and we welcome Geraldine Eckert, who joins us from a prestigious luxury brand, as we know she will contribute to elevating our brand communications."

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