Sonnet Insurance signs promotional deal with skiing sisters
Sonnet Insurance of Toronto has signed a promotional agreement with Montreal-based mogul skiers Justine, Chloé and Maxime Dufour-Lapointe. The three sisters will participate in promotional activities at events and festivals nationally. According to the company, they will encourage consumers to "tell optimistic stories from different perspectives and share in moments of optimism."
"The Dufour-Lapointe sisters are optimism personified, so they are a natural fit for Sonnet," said John Rocco, vice-president of marketing at Sonnet. "Their tremendous success transcends the winter sports scene and they have become wonderful ambassadors for Canada, Quebec, and now Sonnet."