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Ricola hires Fuse Marketing Group

Herbal drop and tea company Ricola North America has retained Fuse Marketing Group of Toronto as its agency of record for social media, content and digital media in the US and Canada. Fuse won the account in a competitive pitch process. The agency won the Canadian portion of the company's account late last year. The assignment includes digital and social media strategy and content, as well as promotional marketing, experiential marketing and sponsorship activities.

"As we look to increase our presence and share in the Canadian landscape, we've hired Fuse as our new AOR for its senior marketing and sales leadership," said Alok Ummat, director of marketing at Ricola Canada. "We see social media as a marketing growth area for both countries and working with one agency who can manage a unified brand message across two distinct media territories offers us great synergies and efficiencies."

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