Krinos conducts Feta Culture
By Adnews Staff
Food company Krinos Canada has begun a national campaign called "Feta Culture" in support of its line of feta cheese products. The campaign, developed by Unite Creative of Concord, ON, will run through the summer. The initiative includes an online video pre-roll ad, accompanied by five recipe videos posted to Facebook and Instagram. Other elements include carousel ads and a public relations event. Unite is conducting the campaign in collaboration with Society, Etc. and Rock-it Promotions.
"The goal of this campaign is to grow Krinos' feta market outside of the ethnic market and into the mainstream," said Rick Abbruzzese, creative director at Unite. "We developed simple recipes that are familiar to Canadians and added a feta twist making it easy for people to inspire their everyday meals."
Unite has also recently worked on a rebranding initiative for Krinos consisting of a new website and packaging.