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Canadian Centre for Child Protection begins Sextortion campaign

The Winnipeg-based Canadian Centre for Child Protection has begun a new communications campaign called "Sextortion" intended to raise awareness of the risk to teenaged males of online extortion. The campaign, developed by No Fixed Address of Toronto, seeks to use humour to educate teens about the risk of sharing sexual images with online predators, leaving them vulnerable to blackmail. It features an online video in the style of an old educational film recommending that teens respond to requests for sexual images with a picture of a naked mole rat. It uses with the tagline, "Don't Get Sextorted. Send A Naked Mole Rat." The effort also includes a collection of preventative information for teens and parents, as well as public relations and paid media elements.

"Sextortion is based on obtaining sexual images and we have to drive home the 'Don't Get Sextorted' message that you should never, ever send one," said Lianna McDonald, executive director of the centre.

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