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Fallsview Casino Resort begins new campaign

The Fallsview Casino Resort in Niagara Falls, ON has begun a new television campaign. Developed by Arrivals & Departures of Toronto, the initiative consists of four 30-second commercials depicting various real-life scenarios that attract consumers to the resort. According to the company, the campaign seeks to use humour to attract a wider range of consumers, particularly women. The campaign will run through the year on TV, in cinemas and online.

"It's important for us to bring to life the many facets of Fallsview and the people that experience it," said agency president Mike Bevacqua. "In fact, one of the new spots currently on air features four women anticipating an amazing girls weekend at the casino. It's another demonstration of the different ways people interact with the brand. We've always seen it as more than just a casino and we're proud of the long standing and well recognized campaign that continues to surprise and delight our audience."

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