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Fountain Tire retains FCB, Pound & Grain

Fountain Tire of Edmonton has hired FCB Canada as its advertising agency of record and Pound & Grain as its digital agency. The firms won the account in a three-month pitch process. The account was previously held by Sandbox Advertising. FCB is now working on a new brand initiative that will launch nationally "in the next year," according to the company.

"Throughout the pitch process, FCB and Pound & Grain clearly demonstrated that they were the two agencies best positioned to help us tell the Fountain Tire story in the most engaging way possible," said Kristi Dubeau, general manager of marketing at Fountain Tire. "We look forward to working with them to create the kind of compelling, breakthrough communications that will help us continue building our momentum and growth well into the future."

Fountain Tire has approximately 160 locations in western and central Canada.

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