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GoodLife Fitness hires UM

Fitness center chain GoodLife Fitness has retained UM of Toronto as its digital media agency of record. The firm won the account in a competitive review process that began in April. UM is a division of IPG Mediabrands.

"We knew from the start that we wanted to partner with an agency that understands the diverse Canadian landscape," said John Muszak, vice-president of marketing and public relations at GoodLife. "One who knows how to connect with Canadians from coast to coast. With their mix of vision, experience, and deep industry insight, UM was the clear choice as the partner who will drive our business to new heights."

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