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Pattison Onestop joins Campsite Global
By Adnews Staff
Out-of-home media company Pattison Onestop has signed an agreement with Campsite Global to make its digital advertising inventory available to media buyers via Campsite's programmatic buying system. Campsite users will have access to 2,500 Onestop displays in 1,000 locations in Canada. These include screens in Toronto transit stations as well as office buildings and residential buildings in seven cities. Pattison Onestop and Newad Media are the first out-of-home media companies to add their inventory to Campsite's service.
"Onestop views our partnership with Campsite as an initial step towards offering our agency partners new technologies that allow our media to be purchased in a fashion which makes us competitive with other digital media," said Cam Milne, vice-president and general manager at Pattison Onestop. "We view this as a critical development which will expose digital media to new revenue streams and customers allowing them to purchase premium viewable impressions in exclusive environments."