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New Deal Brewing hires Publicis Montreal

The New Deal Brewing Company of Boucherville, QC recently retained Publicis Montreal to develop advertising for its new beer brand Boldwin. The agency's first work for the brand has been a poster campaign and an online video. The creative focuses on the organic nature of the product.

"It's a real pleasure to collaborate with the Publicis Montreal team," said New Deal chief marketing officer Jean-François Giguère. "We share the same passion for bringing the Boldwin brand to life."

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