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Alert Ready hires Tag

Emergency alert system Alert Ready has retained Tag of Toronto as its advertising agency. Alert Ready is a national system funded by Pelmorex Media which notifies Canadians of potentially life threatening events. Tag won the account in a multi-agency review process. The firm will develop a campaign intended to raise awareness of the warning system. The campaign encourages consumer to "stop, listen and respond" when they hear the sound of an alert. The initiative will depict scenarios in which Alert Ready has a positive impact on people's lives. It will launch this month and will consist of television, radio and digital advertising.

"We were looking for an agency partner that could deliver multi-channel campaigns that would break through in the market and connect with consumers," said Robin Flatow, senior marketing manager for Alert Ready. "The team at Tag has the strategic experience, executional focus and irresistible energy to help us make an impact across all of our communication platforms."

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