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Ontario Chiropractic Association breaks new campaign

The Ontario Chiropractic Association has begun a new campaign intended to promote chiropractic treatment as a drug-free option for consumers with chronic pain. Developed by Send&Receive of Toronto, the provincial campaign consists of a television commercial, online video pre-roll ads, digital materials and social media activities. The creative depicts people experiencing pain during ordinary tasks such as playing with a child or reaching for keys. This is the agency's first work for the association since winning its account last year.

"Pain makes simple, everyday tasks feel like insurmountable obstacles for far too many Canadians, preventing them from living their lives to the fullest," said Miguel Pacheco, director of communications and marketing at the Ontario Chiropractic Association. "We hope that this new campaign will help pain sufferers and their families rethink how they approach pain management."

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