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Murphy joins McCann Canada

McCann Canada of Toronto has appointed Caroline Murphy to the newly-created position of senior vice-president of brand development. She will oversee national marketing communications strategy for all McCann Worldgroup agencies in Canada, including Momentum, MRM McCann, McCann Health and Craft. She will also head new business development at McCann Canada.

Murphy was most recently a senior integrated marketing communications consultant at CMMPR. Prior to that, she was a senior vice-president and head of the consumer practice at MSLGroup Canada. Murphy was also digital, public relations and social media vice-president at Mosaic Sales Solutions and a vice-president at Harbinger Communications. She has also worked at Veritas Communications and DDB Canada.

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