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Samsung signs endorsement deal with Kevin Pillar
Samsung Electronics Canada has signed an endorsement agreement with Toronto Blue Jays player Kevin Pillar. Pillar will take part in a special Samsung event and will also be featured in exclusive Samsung content, including a virtual reality experience.
The agreement is part of Samsung's two-year sponsorship deal with television specialty channel Sportsnet, which began in 2016 and makes Samsung a premiere sponsor of the channel's 4K Blue Jays broadcasts. The agreement also includes the use of Samsung technology and in-stadium branding.
"We're proud to lead off this season with the Blue Jays and Kevin Pillar, and are excited to deliver immersive experiences through our latest technology and innovation that will bring fans closer to the action," said Mark Childs, chief marketing officer at Samsung Canada.