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Awards: Crystals Radio Awards
By Adnews Staff
The 52nd annual Crystals Radio Awards took place in Toronto on April 19. The awards recognize achievement in radio advertising. The Best in Show award went to La Société de l'assurance automobile du Québec and Lg2 for their "LOL" campaign. This campaign also won a gold award in the agency single category.
The Product Care Association and Newcap Radio Vancouver took gold awards in the production, copywriting, station campaign and public service announcement categories for their "Recycled Commercials" campaign.
Special Olympics Canada and Grey Canada took a gold award in the agency campaign category for their "The R Word" campaign. Audiology First and Rogers Radio won a gold award for their "Mom" campaign in the small market category.
Additional gold award winners included: Opera On The Avalon and Ray Agency; 100.3 The Bear and Bell Media Edmonton; The New Classical FM and MZ Media; and the Alzheimer Society of Ontario and MZ Media.
The Crystals Radio Awards were presented by Bell Media Radio Sales, Canadian Broadcast Sales and Target Broadcast Sales.