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Forty Creek breaks first television campaign
Whisky maker Forty Creek Distillery of Grimsby, ON has begun its first-ever television campaign. The initiative, called "From a Good Place," was developed by Cossette of Toronto. It takes as its theme the history of the brand and the expertise of its distillers. The creative features master blender Bill Ashburn, who has worked for Forty Creek since the company's inception.
"There are so many dedicated, hard-working individuals behind Forty Creek's success," said John Andersen, senior brand manager for North American whiskies at parent company Gruppo Campari. "This commercial not only introduces Forty Creek to new audiences but also celebrates those who have been essential in making Forty Creek an internationally-recognized and awarded whisky. We couldn't be more proud that our first ever television commercials honour our deserving team."
The campaign will air nationally, primarily during sports broadcasts and late-night programs. The commercial will also appear as a pre-roll online video ad on YouTube, as well as on digital properties from TSN and Rogers Sportsnet. Media work is being managed by Excelerator Media. Media relations are being conducted by Your Brand Integrated Marketing Communications.