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Live Nation, Mr. Sub begin concert contest

Live Nation Canada of Toronto has begun a contest promotion in association with fast food chain Mr. Sub. Consumers can enter by ordering eligible menu items from Mr. Sub locations to receive an identification number which can be submitted online at <>. The winner will receive a trip for two to any Live Nation show in North America. The contest also includes 500 secondary prizes such as tickets to local concerts and Mr. Sub gift cards. The contest will close on May 7.

"We are excited to offer guests across Canada the chance at winning this exclusive VIP concert experience anywhere in North America, as well as hundreds of other great prizes," said Nicole Johnston, director of marketing at Mr. Sub. "For lovers of live music, this is a once in a lifetime experience. With the universal appeal of music, this promotion is a great way to provide added value to our existing guests, while appealing to and engaging with a broader consumer audience and new generation of Mr. Sub guests."

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