Videotron introduces Chillico chatbot
By Adnews Staff
Montreal-based cable company Videotron has introduced a new service called Chillico, which the company describes as the first Facebook Messenger chatbot run by a Canadian telecommunications provider. Consumers can interact with the chatbot to receive video-on-demand programming recommendations from the company Illico.tv service. The bot reaches its conclusions based on a series of multiple choice questions answered by the consumer.
"Chillico is our first experiment with chatbots," said Julie Brault, vice-president of branding and ominchannel digital strategy. "It will give us more information about how our customers interact with this type of innovative service. In the long term, we expect to learn how we can permanently incorporate bots into our customer service toolkit."