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Samsung signs VR agreement with NBA
By Adnews Staff
Samsung Electronics Canada has formed an agreement with the National Basketball League to deliver live virtual reality broadcasts of the league's regular season games in Canada. The VR broadcasts will be handled by NextVR, a company that specialized in delivering live virtual reality presentations. The broadcasts, called "NBA VR powered by Samsung," include dedicated announcers, graphics displaying real-time statistics and instant replays. Consumers with a VR headset and a compatible smartphone can access the games through the free NextVR mobile application on a pay-per-view basis.
"As leaders in the VR space, Samsung is excited about offering Canadian basketball fans the opportunity to get closer to NBA content in a new and innovative way, through immersive views," said Philippe Lozier, vice-president of content and services at Samsung Canada.